I remember a day when mccain use to come out w/ ads appealing to people's good side, like this one, which now seems like a complete farce. Also, watch at the very end of the ad, the star on his logo appears from a merger of 4-stars, which I think is kind of assholish, b/c he retired as a captain (O-6) which is 4 levels below the naval rank of admiral designated by 4 stars (O-10)